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Mobile Is the Internet: Seven Reasons Why Mobile Is Eating the World

August 29, 2016Benedict Evans, a partner at Andreessen Horowitz, recently spoke at the Mobile Marketing Association’s CEO & CMO Summit on why mobile is replacing the PC as the center of...

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Is TV advertising the most expensive radio advertising?

August 31, 2016Submitted by NexdA while ago, global mobile marketing leaders met at a MMA (Mobile Marketing Association) conference in London. At this event major brand representatives, like Coca-Cola,...

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There Is More to Engaging Millennials on Mobile than Kittens and Corgis

October 4, 2016Submitted by SwrveWe are all well aware of millennials. Every article written in the past couple of years seems to be about them. I am one; you are one; crikey, the person next to you...

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Infographic: Mobile IP Targeting Myths and Facts

October 4, 2016Submitted by Digital ElementThe profusion of mobile devices has changed the way companies reach and engage with customers. Marketing tactics will involve delivering content tailored not...

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sensewhere Launches Visit Confirmation Platform for Mobile Attribution

May 10, 2017Language UndefinedSubmitted by sensewheresensewhere Launches Visit Confirmation Platform for Mobile AttributionMountain View, CA, 8th May 2017 - sensewhere Ltd., a leading provider of...

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Calling it now: Push Notifications will go the way of social media

Language UndefinedJanuary 22, 2018Article link: https://medium.com/@BrazeTechnology/calling-it-now-push-notifications-wi...By Myles Kleeger, President and Chief Revenue OfficerAfter a summer and fall...

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Pairing Push And Pull Increases User Engagement

January 22, 2018Submitted by Brazehttps://www.mediapost.com/publications/article/312128/pairing-push-and-p...Pairing Push And Pull Increases User Engagementby Jess Nelson , December 22, 2017Email...

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Visual Innovator Uses BestBuzz Image Recognition Technology to Create Buzz...

Language UndefinedJanuary 22, 2014NEW YORK, NY, JANUARY 21, 2014 – For the first time ever, fans will have the power to unlock exclusive content and rewards from authors by using image recognition...

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The Changing Face of the Indian Mobile User

Log in with your MMA membership to gain full access to member research.Interested in becoming an MMA member? Click here.Company Email Address *Is my company a member?Password *Forgot your...

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InMobi Mobile Marketing Handbook - SEA, 2020: Understanding the SEA Connected...

Log in with your MMA membership to gain full access to member research.Interested in becoming an MMA member? Click here.Company Email Address *Don’t have a login? Check if your company is an MMA...

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